My music journey
I’ve spent the last 8+ years building a unique bridge between the creative and business sides of the music industry.
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My journey began in 2017 at Italy’s leading jazz festival, Jazz:Re:Found, where I worked in social media and production. From there, I took on roles as Label Manager, and Digital Marketer in Milan, overseeing everything from talent scouting and album production to branding, marketing, and royalty management.
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Since 2018, I’ve worked as a Stage and Booking Manager for Sziget Festival, Bucht der Träume, Fusion Festival, and managed digital marketing campaigns for Berlin artists and festivals.
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Between 2021 and 2024, I joined Aviator Management in Berlin, managing the YouTube copyrights and channels for iconic artists such as Jethro Tull, Tame Impala, Nile Rodgers/CHIC, and Deep Purple. Working with major companies like Primary Wave and Hipgnosis to protect content and optimize royalties through YouTube’s CMS.
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At Star Entertainment (e.g. The Music of Hans Zimmer, Pink Floyd - The Wall), I was optimizing the booking process for multiple tours which I'm now continuing to do for Fanna-Fi-Allah.
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In 2025, I participated in a bootcamp (AI for Business) and started working on music-tech solutions for artists and managers.
Digital Marketing
My digital marketing strategies are tailored to promote music releases, festivals, concerts and artists, maximizing sales and engagement.
Booking
From venue bookings, tour planning, marketing and ticketing, I streamline the booking process to ensure seamless and successful tours.
With the right processes and resources, renting the venues can be more profitable than being booked by concert promoters.
Music-Tech Consultancy
With more than 100 platforms analyzed, combined with AI tools, I can support managers and companies on building a smart IT infrastructure and automations in order to maximize opportunities and decrease time, costs and mistakes.
Stage and Production Management
With many hours of stage managing at festivals such as Sziget, Fusion and Bucht der Träumer I can support your event with care and reliability.
I also tap into a network of experienced producers, bookers, builders and designers.
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